Summary

Strategic management executive with over ​30 years of experience and strong ​knowledge of corporate finance, ​marketing, sales, education, and ​organizational behavior. Skills in integrating ​major vital areas of companies and ​organizations into consistent strategic ​plans. Special talent in producing ​significant increases in revenue and ​profitability in the short term and ​sustainable over time. With deep analysis ​capacity. Author of internationally ​recognized books on sales, finance and ​neuroscience.

Industries

Retail and CPG

Successfully built a high-​performance, 9-person (top ​executives) support team for senior ​leadership of a Fortune 500 ​company, one of TraxRetail's clients. ​The team was put together for the ​management of one of the most ​important commercial channels with ​yearly sales in the amount of ​approximately $70 million, in a ​company with yearly sales of 11.1 ​billion dollars. The integration of the ​team saved the client 2.2 million ​dollars in operational costs.

Corporate Finance

In charge of a multi-million dollar ​merger. Saved 4 million dollars as a ​result of the financial and operational ​merger. Major lines of business: ​Manufacturing and commercialization ​of soap, edible oil, frozen chicken, ​wheat flour, animal feed, and mass ​consumption products, representing ​combined sales of more than 100 ​million dollars annually.

Education Consulting

Generated 1 million dollars of net ​profit in the postgraduate studies ​department of a major U.S. university, ​a 500% increase in one year.

Scholarship fund optimization of ​850.000 dollars annually increasing ​net revenue by 9%.

Pension Reform

While working as Vice-Minister of ​Social Security of Nicaragua, I ​designed the full proposal for the ​Reform of the Nicaraguan Pension ​System. It was backed by the IMF ​and financed by the World Bank. I ​was the author of a book containing ​the pension reform proposal, which ​was passed by Congress.

Competitiveness in Agroindustry

As cluster director of the Presidential ​Competitiveness Commission, I ​created and consolidated the main ​conglomerates of the national ​economy: coffee, milk, meat, banana, ​cocoa, free zones, wood furniture, ​and tourism. Financed by the World ​Bank

Business and Life Coaching

In parallel to my extensive career in strategic management ​consulting, I have cultivated a robust practice in business ​coaching and psychological therapy. Holding a PhD in ​Psychology, I bring a profound understanding of human behavior ​to professionals across various sectors, aiming to enhance their ​productivity and emotional well-being. My educational prowess ​spans a comprehensive range of management disciplines, ​including organizational behavior, optimism, and cutting-edge ​selling techniques informed by the latest advancements in ​neuroscience. I am also the author of "The Reptile in the Office," a ​well-received publication on Amazon that delves into the ​application of neuroscience in the business realm, further ​establishing my expertise in integrating psychological insights ​with practical business strategies.

Published Works

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